Question

What does convergence of Technology mean to Apple? What does it mean to the customers?

Answer 1

Apple Organization: Apple is the world leader manufacturer and seller of smart phone. The Apple iphone products are famous and are with highest quality level. Apple products are world leader product which posses highest quality, reliability, technology, features, value etc. Apple does not have any competitor around him. He is leading the world in the smart phone market. The key contribution in the great position of apple is their clever marketing. The clever marketing of Apple led them to achieve this great success in the smart phone business in the world.

Convergence of technology mean to Apple : The convergence of technology mean to apple is mixing of more than two technology products into one technology product is the mean of technology convergence for apple. This helps the apple to develop new technology for the consumers and develop his brand in the market. The convergence of technology is really a helpful approach as it helps the consumer to manage one device in place of multiple devices. Thus over all its an effective way for the customers. This is also a great approach for companies also it helps them to sell a new product with multiple options. This multiple option helps the organization to build their brand in the market and they can raise the price for their product. Thus in one setup they can sell a product of varieties more than for two products. The organization can build the convergent product in same set up with minor modifications and can generate the larger revenue for the organization.

Convergence of technology will always be a right approach for the organizations. This will help them for better customer attraction, satisfaction, and higher revenue and can built stronger brand in the market.

Technology Convergence for Customers: This is the best user friendly option for the customers, as it helps them to manage one device in place of two devices. Thus reduces the general management of customers and they can explore higher contribution of such products for their normal usage and in the same time. There may be chances that customers may worried of higher price for multiple convergence technology product as some of may not needed the higher technology version, but they have the option to explore the single technology product for their limited use.