Question

1.What does it mean if a company's website has a high bounce rate?

Multiple Choice

• Potential customers who click on their ad are only visiting the company's home page.

• Potential customers are not clicking on their ad and are instead clicking on the ads of their competitors.

• Potential customers are clicking on their ad and the company's website is holding their interest enough for them to explore other page links.

• The company's website ranks high in a search engine's unpaid results.

• The company has successfully engaged customers to pass along information to other potential customers.

2. In a study of over 30,000 Internet consumers from 60 countries, what percentage of respondents trusted recommendations from people they know?

Multiple Choice

• 42 percent

• 51 percent

• 58 percent

• 72 percent

• 83 percent

3. Which of the following represents earned media?

Multiple Choice

• the selling company's social media

• advertising on television, in print, and on the radio

• branded websites and brochures

• television news, newspaper articles, and reviews

• advertising on mobile devices, on billboards, and online

4. Social media could be used to deliver which of the following types of content?

Multiple Choice

• insider knowledge

• educational content

• humor

• customer service

• All these answers are correct.

Answer 1

1.The answer for the following question is

C. The companys website ranks in high in a search engines unpaid results.

Company having high bounce rate means the site entrance pages are not revelant to your customers.

2.51 percent

3 Television news, newspaper articles and reviews etc are earned media

4.All of them

Social media provides eductional content, humour, information etc