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1.What does it mean if a company's website has a high bounce rate? Multiple Choice Potential...

1.What does it mean if a company's website has a high bounce rate?

Multiple Choice

  • Potential customers who click on their ad are only visiting the company's home page.

  • Potential customers are not clicking on their ad and are instead clicking on the ads of their competitors.

  • Potential customers are clicking on their ad and the company's website is holding their interest enough for them to explore other page links.

  • The company's website ranks high in a search engine's unpaid results.

  • The company has successfully engaged customers to pass along information to other potential customers.

2. In a study of over 30,000 Internet consumers from 60 countries, what percentage of respondents trusted recommendations from people they know?

Multiple Choice

  • 42 percent

  • 51 percent

  • 58 percent

  • 72 percent

  • 83 percent

3. Which of the following represents earned media?

Multiple Choice

  • the selling company's social media

  • advertising on television, in print, and on the radio

  • branded websites and brochures

  • television news, newspaper articles, and reviews

  • advertising on mobile devices, on billboards, and online

4. Social media could be used to deliver which of the following types of content?

Multiple Choice

  • insider knowledge

  • educational content

  • humor

  • customer service

  • All these answers are correct.

Solutions

Expert Solution

1.The answer for the following question is

C. The companys website ranks in high in a search engines unpaid results.

Company having high bounce rate means the site entrance pages are not revelant to your customers.

2.51 percent

3 Television news, newspaper articles and reviews etc are earned media

4.All of them

Social media provides eductional content, humour, information etc

ekkarill92 answered 2 years ago
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