Question

In: Operations Management

which of the follow marketing strategy does tesla and uber utilize? is it exporting, franchising, partnering,...

which of the follow marketing strategy does tesla and uber utilize? is it exporting, franchising, partnering, acquisition or wholly owned subsidiaries (greenfield ventures). what internal corporate factors and external market conditions do you think influenced the company's strategy mode?

Solutions

Expert Solution

It is utilizing its expertise to grab maximum market share through partnering. For example, These companies make contract with existing companies or government organizations to serve better or launching its services.

These companies utilize its strengths and weaknesses to acquire and develop huge market in overseas market place. UBER has created a great market presence in India. These companies are utilizing growth/ diversification of markets and a focused strategy to deliver its core competencies.

For example, Tesla is known for renewable or solar powered vehicles hence it is Tapping those markets where sustainability is biggest challenge. Yes , it is true that these corporate players are creating opportunities as per analysis of the global business environment. These companies are targeting the untapped markets like India, South Africa, Malaysia, Sri Lanka, Bangladesh, China etc.


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