In: Operations Management
Broad bank has received a banking license from the BDDK (
Banking regulation and Supervision Agency in Turkey) in May 2020
and will begin operating as a new bank in the deposit banking
market in early 2021. Broad bank With the approval of the board of
directors, you started to work as the deputy general manager
responsible for the strategy as of June 01, 2020. General Manager
Mr. Murat said at the meeting on the day after you started working:
“First of all, I congratulate you for your new job and I believe
that it will make a difference with your experience and experience.
Obviously, our stakeholders have great expectations about Broad
Bank; especially in the first few years, we need to achieve a
successful market share in the national market. For this, we should
use our resources effectively. What kind of resource use strategy
do you think we should follow? ”
• First, describe what the basic skill is, why it matters, and what
the basic skill can count, what cannot be counted?
• Write a few (hypothetically) examples of Broad Bank's assets,
abilities and basic skills?
• Then explain what outsourcing is and what it does?
• In which areas do you suggest outsourcing to Mr. Murat for Broad
Bank? Why?
• For a new bank, the necessary skills should be the employees' behavior towards their customers. The employees should have polite behavior while talking to their customers as it can have a considerable impact on the bank. Moreover, managers should also have excellent communication with their each employees working in the bank because it will help the bank to achieve their organizational objectives effectively and efficiently. Bad attitude, wrongful behavior can not be counted in the necessary skills of any person working in the bank.
• Few examples of Broad Bank's assets are its employees and customers. If we talk about the other side, then customers loan are the critical assets of the bank. Bank's abilities include Time management and skills, which help them achieve their short and long term objectives. Their necessary skills include excellent communication with the customers, skillful.
• Outsourcing of the bank helps the bank improve its services towards their customer, providing satisfaction to them. It includes a reduction in the cost, more interest on the payments. It provides maximum benefit to the customers, and it helps the company grow more customers by outsourcing.
• if he can increase the interest rate on the customers' payment deposit, it will attract more customers to open their account in the bank, and there will be shifting of customers from the competitor's bank. It will be an opportunity for the bank to attract more customers and provide more benefits to them soon.