Question

In: Finance

What elements should we need to have in a marketing plan for a startup company?

What elements should we need to have in a marketing plan for a startup company?

Solutions

Expert Solution

The elements which we need to have when developing a marketing plan for a startup is :

  • Identification of the target customers : First and foremost any startup should identify it's target customers. The kind of customers it wants to target do need meet the specfications of the product that the startup plans to launch.
  • A detailed description of the target audience should also be put in.
  • The target message for the audience , which will form the baseline of the marketing campaigns.
  • indulge in social media marketing like Facebook, Instagram, Twitter. It is important to understand which channel works best for the startup.
  • A right team has to be set up to develop the right marketing plan.
  • The process with the help of which the plan can be put into action. Any changes which needs to be made in the plan in case the original plan does not produce the desired results. Measure performance and track the performance and bring necessary changes.

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