Part II Content of Marketing Plan As a marketer
, you will need a good marketing plan to provide direction and
focus for your brand, product, or company. To deeper understand
what to write in the marketing plan, one essential step is to know
competitive advantage through well-informed segmenting, targeting,
differentiating, and positioning decisions. Pay attention that
unlike a business plan, a marketing plan has a more limited scope.
It serves to document how the organization’s strategic objectives
will be...