Question

Considering that product characteristics have a considerable influence on adoption rates for new products, what product characteristics of Amazfit-X will promote or hinder its adoption? Make recommendation to the company to address the later.

Answer 1

Product Characteristics that influence the Adoption Rate

What are the product characteristics that influence the adoption rate of a product? If you develop and market a new product, you should know what its characteristics mean for its rate of adoption. Some products catch on almost overnight: for example, both the iPod and the iPhone flew off retailers’ shelves at an astounding rate from the first day they were introduced. Other products take a longer time go gain acceptance. But are there certain product characteristics that influence the adoption rate, regardless of the specific product? Yes, there are

5 Product Characteristics that influence the Adoption Rate

In particular, 5 characteristics are especially important in influencing an innovation’s rate of adoption:

• Relative Advantage. The relative advantage refers to the degree to which an innovation appears superior to existing products. HDTV offers substantially improved picture quality. This speeded up its rate of adoption.
• Compatibility. Compatibility is the degree to which an innovation fits the values and experiences of potential consumers. It belongs to the product characteristics that influence the adoption rate because consumers will only slowly start adopting a product if it is not compatible with their mindset. HDTV, for example, is highly compatible with the lifestyles of the TV-watching public. However, in the early years, HDTV was not yet compatible with programming and broadcasting systems, which slowed adoption. Similarly, you would not buy a battery-driven car if there were no chargers available to charge it. Likewise, you will not buy such a car if the battery range is 100km but your way to work is 150km per day – it simply does not fit your life. Now, as more and more high-definition programmes and channels are available, the rate of HDTV adoption has increased rapidly.
• Complexity. The degree to which an innovation is difficult to understand or to use is also one of the product characteristics that influence the adoption rate. HDTVs are not very complex. Therefore, as more programming has become available and prices have fallen, the rate of HDTV adoption is increasing faster than that of more complex innovations.
• Divisibility. Divisability refers to the degree to which an innovation may be tried on a limited basis. Would you buy an expensive innovative new car without having the opportunity to test it before? Early HDTVs and HD cable and satellite systems were very expensive, which slowed the rate of adoption. As prices fall, adoption rates increase.
• Communicability. Even if all other product characteristics that influence the adoption rate are favourable, communicability can still slow down adoption significantly. Communicability is the degree to which the results of using an innovation can be observed or described to others. Because HDTV lends itself to demonstration and description, its use has spread faster among consumers.

These 5 characteristics are the most important product characteristics that influence the adoption rate. However, other factors influence the rate of adoption as well. These factors include the initial and ongoing costs, risk and uncertainty, and social approval. Although a lot these factors depend very much on the nature of the product and may not be easy to influence, it is important to be aware of them for developing the new product and its marketing programme.

The Amazfit X has no hardware keys, but there are two pressure-sensitive points in the middle of both sides. A simple squeeze, accompanied by a gentle vibration, brings you back to the watch face from any screen

Huami-owned Amazfit is a well-known brand for smart wearable accessories, but now Huami is launching another wearable brand called Zepp. The Amazfit Android app has been renamed to Zepp, though besides a new name and logo for the app, nothing is changing for existing owners of Amazfit wearables. Moving forward, though, Huami will launch new products under both the Zepp and Amazfit brands. The first wearables under the new Zepp brand are the Zepp E Square and Zepp E Circle. These new smartwatches are billed as complete wellness devices, offering sleep tracking, heart rate monitoring, and bloody-oxygen saturation monitoring (with an SpO2 sensor).

Zepp E comes in two different designs: Zepp E Circle and Zepp E Square. They’re essentially the same devices but they feature slightly different screen sizes and shapes. The Circle features a 1.28″ AMOLED display at 416×416 resolution while the Square features a larger 1.65″ AMOLED display at 348×442 resolution. Both designs are made on stainless steel but come with different band colors and materials. While both the Circle and Square offer a leather band in “Polar Night Black” or “Moon Grey” and a fluoroelastomer band in “Onyx Black”, the Square gets a unique “Deep Sea Blue” leather band, “Pebble Grey” fluoroelastomer band, and “Metallic Black Special Edition” while the Circle gets its own unique “Ice Blue” fluoroelastomer band and “Champagne Gold Special Edition.”

One of Zepp E’s headlining features is the ability to track a wearer’s sleep stages, including light sleep, deep sleep, Rapid Eye Movement (REM), and awake time. The devices can even monitor your naps. Zepp then provides users with a sleep score, which users can use to take actionable steps to improve their sleep quality.