Question

 

32. Which of these new product characteristics is LEAST likely to increase the adoption rate:

-   product that can be demonstrated to outperform current products.

-   product that costs less than presently used products.

-   product that requires new patterns of use compared to existing products.

-   product that can be tried or sampled in small quantities.

 

33. Test marketing:

-   attempts to record consumers’ responses under reasonably realistic market conditions.

-   is basically the same as the screening and development stages of the new product development process.

-   is more common for industrial products than for consumer products because industrial markets usually involve fewer customers.

-   should be done slowly so that competitive actions can be observed and categorized.

 

34. Which is WRONG with regard to new products and product innovation:

-   most “new” products are just slight modifications of existing products.

-   planned obsolescence can cause some consumers to delay their purchases in order to wait for product improvements.

-   the most innovative new product ideas usually originate in research labs rather than in the marketplace.

-   the most successful new product innovation programs are organized just for a particular purpose; they are not ongoing research programs.

36. Meghan was disappointed to be assigned to work on a product in the mature phase of the product life cycle. Once she started working with the product team, she discovered all the following EXCEPT:

-   changes in consumers’ preferences were opening up new market segments.

-   end-of-cycle strategies were the most profitable for companies.

-   she could take the product into a new market segment to stimulate new growth.

-   some simple product redesign could completely reinvigorate the product.

Answer 1

Answer 32: Option C

Explanation: The feature that product that requires new patterns of use compared to existing products, is LEAST likely to increase the adoption rate.

Answer 33: Option A

Explanation: Test marketing attempts to record consumers’ responses under reasonably realistic market conditions.

Answer 34: Option A

Explanation: The statement - most “new” products are just slight modifications of existing products, is WRONG with regard to new products and product innovation.

Answer 36: Option C

Explanation: Meghan was disappointed to be assigned to work on a product in the mature phase of the product life cycle. Once she started working with the product team, she discovered all the following EXCEPT she could take the product into a new market segment to stimulate new growth.