Question

What stimulus factors can be used to attract attention? What problems can arise when stimulus factors are used to attract attention?

Answer 1

Major stimulus factors which used to attract attention are as follows;

• SIZE-When the stimulus is in small size the higher chances to be unnoticed,
• ATTRACTIVE VISUALS- when the visuals are attractive and eye-catching the chances are high of getting attention,
• FULL INFORMATION- too much or too less information both are important to draw attention, generally, too much information becomes the cause of detraction,
• EXPECTATIONS- the expectations when meet to the consumer's demand it fetches the attention,
• COLORS AND MOVEMENT- stagnant items and the less vibrant colors are lead to be unnoticeable,
• INTENSITY- generally repetition leads to a decrease in attention.

Major problem arises when the stimulus used to get attention;

• The demand of the consumers- when the demand of the consumer didn't meet the product quality it creates an attraction gap,
• Expectation- there are a set of expectations from the consumer's side which should have parity with the stimulus used,
• Less Attractive Visuals- when the visuals are less attractive, creates a distraction,
• Knowledge- The product knowledge is used to get and deviate the attraction as a stimulus.

Hence we can say that stimulus are the major factors to get the attention or become the cause of distraction also in the market wise use of it would be recommended always.