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Chapter 8 Case Please submit this assignment as a Text Submission using the "Write Submission" button....

Chapter 8 Case

Please submit this assignment as a Text Submission using the "Write Submission" button. Submissions attached as a separate file will not be graded!

Englewood Company has an opportunity to produce and sell a revolutionary new smoke detector for homes. To determine whether this would be a profitable venture, the company has gathered the following data on probable costs and market potential:

New equipment would have to be acquired to produce the smoke detector. The equipment would cost $100,000 and be useable for 12 years. After 12 years, it would have a salvage value equal to 10% of the original cost.

Production and sales of the smoke detector would require a working capital investment of $40,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released for use elsewhere after 12 years.

An extensive marketing study projects sales in units over the next 12 years as follows:

Year                Sales in Units

                        1……………. 4,000

                        2……………. 7,000

                        3……………. 10,000

                        4-12………… 12,000

The smoke detectors would sell for $45 each; variable costs for production, administration, and sales would be $25 per unit.

To gain entry into the market, the company would have to advertise heavily in the early years of sales. The advertising program follows:

Amount of Yearly

Year                      Advertising

1-2…………. $70,000

3…………… $50,000

4-12………..   $40,000

Other fixed costs for salaries, insurance, maintenance, and straight-line depreciation on equipment would total $127,500 per year. (Depreciation is based on cost less salvage value.)

The company’s required rate of return is 20%

Required:

(6 points) Compute the net cash inflow (cash receipts less yearly cash operating expenses) anticipated from the sale of the smoke detectors for each year over the next 12 years.

(4 points) Using the data computed in (1) above and other data provided in the problem, determine the net present value of the proposed investment. Would you recommend that Englewood Company accept the smoke detector as a new product?

Solutions

Expert Solution

Part 1 Year
1 2 3 4-12
Sales in units                   4,000                   7,000               10,000                12,000
Sales in dollars
(@ $45 each) $          180,000 $          315,000 $        450,000 $          540,000
Variable expenses
(@ $25 each)              100,000              175,000            250,000              300,000
Contribution margin                80,000              140,000            200,000              240,000
Fixed expenses:
Salaries and other*              120,000              120,000            120,000              120,000
Advertising                70,000                70,000               50,000                40,000
Total fixed expenses              190,000              190,000            170,000              160,000
Net cash inflow (outflow) $       (110,000) $          (50,000) $          30,000 $            80,000
* Depreciation is not a cash expense and therefore must be eliminated
from this computation. The analysis is:
($100,000 – $10,000 = $90,000) ÷ 12 years = $7,500 depreciation;
$127,500 total expense – $7,500 depreciation = $120,000.
Part 2 The net present value of the proposed investment would be:
Item Year(s) Amount of Cash Flows 20% Factor Present value of cash flows
Investment in equipment Now $       (100,000)                 1.000            (100,000)
Working capital needed Now $          (40,000)                 1.000              (40,000)
Yearly cash flows (see above) 1 $       (110,000)                 0.833              (91,667)
Yearly cash flows (see above) 2 $          (50,000)                 0.694              (34,722)
Yearly cash flows (see above) 3 $            30,000                 0.579                17,361
Yearly cash flows (see above) 4-12 $            80,000 2.333*              186,619
Salvage value of equipment 12 $            10,000                 0.112                   1,122
Release of working capital 12 $            40,000                 0.112                   4,486
Net present value              (56,801)
* Present value factor for 12 periods                 4.439
Present value factor for 3 periods                 2.106
Present value factor for 9 periods, starting 4 periods in the future                 2.333
Since the net present value is negative, the company should not accept the device as a new product.

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