Question

Zara case study. not from internet. Describe with own words and give examples

Answer 1

Zara is a Spanish clothing and accessories retailer based company which is established in the year 1975 which is considered as one of the old and famous store for branded clothings and accessories.Which is founded by Amancio Ortega Rosalia.There are 7475 stores all over the world.Being in a textile and accessories industry its very important to update every day as per the market requirement and need.As the trend is changing every day being a top most brand company needs to be very innovative and explore.

1. Zara is considered as one of the top most suppliers of products to all over the world will have a huge volume.This is having huge turnover every day and the stock is maintained with a systemization process.

2. The stores are having updated models and accessories in order to make available of every product to customer.Though there is a huge turn over the Zara will not compromise in products updation.

3. Though there are wide varieties of products for men,women and children and huge number of cosmetics. The retail shop maintains the high volume of products every two weeks with unique products.

4. Even the demand for high for Zara products the logistics and other operational perspective Zara will not compromise in supply the products to every store that is available in all over the world.

5. With in short span of time Zara used to produce more fashionable products to customers and allows customer to try and purchase the product which is considered as one of the best strategy.

6. Unique products and scare supply is the zara concept

7. The unlimited models ,more choices,designs and styles that available only with zara

8. The supply chain management is a technology based with is used to monitor the store stock information and availability of products.

9. The customised products and product standard and more are the different strategies that helps zara to be on top.

And

In other words, it may be a speculative method that may or not may repay. Mostly, we see that the details regarding the Brand's future collections, as well as working and operational strategy, are made at the top by the companies, and they flow down onto the consumers, who decide which merchandise they want.Zara, on the other palm, takes the alternative approach. They will constantly accumulate information about consumers from the source. Scouts go onto the streets and in the malls of cities to see what folks are using. Store managers take note of what customer likes are like, which are reported to headquarters.This particular bottom-up approach means designs are created depending on instant feedback and is customized according to regional choices. Its strategy has permitted the retailer to become popular worldwide and accommodate directly to what people want.Zara’s form of advertising is also part of its reverse strategy. Rather of dedicating budgets for commercials and billboards, the brand relies on consumers to advertise on their behalf through word of mouth — and that is the most effective form of marketing.