Question

Please discuss how Toyota Motor Corporation has created and maintained their brands image and any branding concerns they may have?

Answer 1

Answer:

How Toyota Motor Corporation  created and maintained their brands image:

Explanation:

yes, firms should be concerned about how they form and use brand images.

Especially, when it impacts the public in large and make significant effects on the society.

Brand creates goodwill in the minds of customers. Always owner of business tries to increase that goodwill for future sustainability of their business in the society.

place, it is very easy for them to extend market into new places which leads to increase the profitability.

Rejuvenating the brand means modifying or changing their existing brand name and sometimes extension of brands also comes under this.

Toyota Motor Corporation :

Toyota has been named 8th best global brand in 2014 by Interbrand and is ranked No.1 in the automobile sector ahead of brands like Mercedes-Benz, BMW and Honda, moving from 10th to 8th position from 2012 to 2013 with a 20% increase considering previous year.

Toyota is the first automobile manufacturer to produce 8.3 million vehicles per year.

Creation of Brand image:

Esplanation:

There are 3 ovals in the logo that are combined in a horizontally symmetrical configuration.

The 2 perpendicular ovals inside the large oval represent the heart of the customer and the heart of the company.

They are overlapped to represent a mutually beneficial relationship and trust between each other.

The overlapping of the 2 perpendicular ovals inside the outer oval symbolize "T" for Toyota, as well as a steering wheel, representing the vehicle itself.

The outer oval symbolizes the world embracing Toyota.

The space in the background within the logo exhibits the "infinite values" which Toyota conveys to its customers:

superb quality

value beyond expectation

joy of driving

innovation

integrity in safety

environmental and social responsibility

The ellipses are made either red with a white background or seen as metallic

Toyota brand promise or concerns maintained are:

1.Quality

2.Durability

3.Reliability

4. Dependability

5.Safety

6.Efficiency

7.Innovation

The above are the key concerns and themes that are maintained by Toyota for their popularity and huge sales and profits.