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Theophilus sells a line of luxury face shields to European royalty. Last year he sold 13...

Theophilus sells a line of luxury face shields to European royalty. Last year he sold 13 units across Europe, and believes the market is due for an upswing (sales the previous three years were 11, 9, and 7, respectively) He has hired a new sales manager, who has promised that sales would be greater than 1500 units this year, and based this information on the pandemic situation as well as his own forecast formula. One of Englebert's longtime competitors, who has sold 107 units so far in 2020, committed to producing 2000 units to take advantage of the expected surge in demand. If Englebert does a generalized breakeven analysis, what number should he use as base sales? Justify your answer

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Rahul Sunny answered 1 year ago
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