QUESTION:
How do
you determine if the data/information you are using for an analysis
is reliable and valid? (You'll have to consider the definitions of
reliability and validity.)
- How critical is this type of concern for the Health Services
Area?
ANSWER:
RELIABILITY AND
VALIDITY
INTRODUCTION
Validity
and reliability are two important factors to consider when
developing and testing any instrument (e.g., content assessment
test, questionnaire) for use in a study. Test reliability
and validity are two technical properties of a test that indicate
the quality and usefulness of the test.
VALIDITY
- Validity is the extent to which a test measures,
what it is supposed to measure.
- The
question of validity is raised in the context of the three
points:
-the
form of the test
-the
purpose of the test
-the
population for whom it is intended.
Types of Validity
- External validity
- Internal Validity
- Content Validity
- Face
Validity
- Test
Validity
a.Criterion Validity
b.Predictive Validity
c.Concurrent Validity
a.Convergent Validity
b.Discriminant validity
1. External Validity
- External validity occurs when the causal
relationship discovered can be generalized to other people, time
and contexts.
- Correct sampling will allow generalization and
hence give external validity.
2. Internal validity:
- Internal validity occurs when it can be concluded
that there is a causal relationship between the variables being
studied.
- It is
related to the design of the experiment.
3. Content Validity:
- When
we want to find out if the entire content of the
behavior/construct/area is represented in the test we compare the
test task with the content of the behavior.
- This
is a logical method, not an empirical one.
- Example, if we want to test knowledge on American
Geography it is not fair to have most questions limited to the
geography of New England.
4. Face Validity:
- Face
validity occurs where something appears to be valid.
- This
depends very much on the judgment of the observer.
5. Test Validity:
a) Criterion: Correlation with
the standards.
b) Predictive: Predicts future
values of criterion.
c) Concurrent: Correlates with other
test.
6. Construct Validity:
Construct validity accurately
represent reality.
a)
Convergent: Simultaneous measure of same construct
correlate.
b)
Discriminant: Doesn’t measure what it shouldn’t.
RELIABILITY
- Reliability is the degree to which a test
consistently measures whatever it measures.
- When a
measurement procedure yields consistent scores when the phenomenon
being measured is not changing
- Degree
to which scores are free of “Measurement Error
- Consistency of the measurement
Types of reliability
1.Stability Reliability
a.Test- retest
2.Equivalence Reliability
a.Inter term -Parallel
forms
b.Inter observer
Agreement
1. Stability
Reliability:
a.Test-retest:
- Test-retest reliability is the degree to which
scores are consistent over time.
- It
indicates score variation that occurs from testing session to
testing session as a result of errors of measurement.
- Same
test- different Times
- Only
works if phenomenon is unchanging
- Example: Administering the same questionnaire at 2
different times
2. Equivalence
Reliability:
a)
Inter-item reliability: (internal consistency)
- The
association of answers to set of questions designed to measure the
same concept
- Cronbach’s alpha is a statistic commonly used to
measure inter-item reliability which is based on the average of all
the possible correlations of all the split 1/2 s of set of
questions on a questionnaire.
b)
Parallel form of Reliability
Split-Half Reliability:
- Especially appropriate when the test is very
long.
- The
most commonly used method to split the test into two is using the
odd-even strategy.
- Since
longer tests tend to be more reliable,and since split-half
reliability represents the reliability of a test only half as long
as the actual test.
C)
Inter observer Reliability:
- Correspondence between measures made by different
observers.
Relationship between validity &
reliability
- Necessary but not sufficient
- Reliability is prerequisite for measurement of
validity
- One
needs reliability but it is not enough
Importance of validity and reliability for
the health services area
- The
adoption of evidence-based medicine and evidence-based management,
i.e. focusing on underlying organizational issues that influence
how care is delivered, by clinicians, administrators, payers and
regulators demands that healthcare marketers be knowledgeable in
assessing and applying credible and applicable evidence Doing so,
especially within the context of marketing or social science
research, begins with an understanding of the concepts of validity
and reliability.
- It is
also important that validity and reliability not be viewed as
independent qualities. A measurement cannot be valid unless it is
reliable; it must be both valid and reliable if it is to be
depended upon as an accurate representation of a concept or
attribute .A research study design that meets standards for
validity and reliability produces results that are both accurate
(validity) and consistent (reliability). The archery metaphor is
often used to illustrate the relationship between validity and
reliability.
- Knowledge of validity and reliability not only
aids the researcher in designing and judging one’s own work, it
also makes one a better consumer of research through the ability to
evaluate research literature and in choosing among alternative
research designs and interventions .Adopting these standards will
ensure that study results are credible to key
constituents.
- Tt
assure the quality of newly invented procedures.
- These
measures enhance the qualities through which modifications or
innovations are done in health care.
CONCLUSION
It is
important to understand the differences between reliability
and validity. Validity tells that how good a test is for
a particular situation; reliability tells that how trustworthy a
score on that test will be.