1- What are the difference between ethics and morality? Whey
these two concept are important particularly in the context of
quality management?
2- Why it is important to measure customer retention? It is
believed that customer satisfaction is the critical component in
customer retention. However, customer satisfied is not always a
customer retained. Why?
Understanding the mind of the consumer is important when
developing a marketing strategy. Why is it important to understand
how attitudes are formed and changed through motivation and
emotion? How can understanding the attitudes help you when creating
a marketing strategy?
Discuss the Middle Passage. What is it and why is it
important for understanding the African-American
experience?
How did the Middle passage differ from other immigrant
experiences?