1. Identify and describe the psychological and functional
factors that influence the consumer decision process.
2. Discuss how you would choose between three dining out
options. Provide an example of each option. How do each place
create value?
3. Identify the determinant attributes that set each of these
apart. Use those attributes to develop a compensatory purchasing
model similar to the one in Exhibit 6.2.
4. Which factors examined in this chapter might have the most
impact on consumers' propensity...