Question

The main ideas in the article an equation for effective add: connecting emotions to sales

Answer 1

While creating effective advertising campaigns, the chances of receiving the success with the broad emotional appeal are quite high. The effective marketing and sales can be estimated with the help of fame and emotional advertising. New Measurement Techniques — Eye Tracking and Emotional Response are the latest methods which can be used to determine the advertising effectiveness. Recent research are mainly focusing on the fact that on whether customers can be influenced by marketing and advertising, and whether these types of stimuli really shoot significant sales gain.

Continuous exposure of the customer to the advertisement is quite important as a person’s eyes change focus about 100,000 times a day. There could be a number of opinions of a fan, related to a piece of advertising, which might not be any more effective than just one — or even one memory

The new concept of brand love is important, but felt the incidental exposures. The attempts are being made by the advertisers to  capture the fascination of customers, and then used advertising in ways to continue that connection.