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Case Study 5 ( 10 Marks) In the marketing field, satisfying your customer always comes first,...

Case Study 5 ( 10 Marks)
In the marketing field, satisfying your customer always comes first, even before you start to produce or sell anything to them, taking in mind to cover all your costs as well since its important to balance between your revenue and costs.
One important aspect of marketing is advertising to convey the image and the use of a certain product or service. Mr. Marwan is working in an advertisement company that specializes in creating and designing adds to companies and entrepreneurs. Majed is the owner of a shipping company that specializes in shipping goods for companies. He contacted Marwn to have a meeting with him to determine the means and the way that he can help Majed to advertise more for his company. Since the competition is increasing, it is important to increase the effort to advertise for his company to secure a large customer base.
Marwan asked Majed several questions to choose the perfect media to advertise for his company like, how much is the budget allocated to advertising, the nature of his customers and other questions as well. After a long conversation, Marwan decided to design an advertisement that will be placed in railways,buses and car parks since most of people go to these places to find someone to ship their items from one governorate to another which is faster for them.

Question 5

i. Why Majed wanted to increase the advertising for his company? Discuss. (3 marks, 75-100 words)

ii. What are the questions that Marwan need Majed to answer before choosing the perfect way to advertise his company? (3 marks, 75-100 words)

iii. Examine the other advertisement media, which can be effective in promoting Majed’s shipping
company. (4 marks, 100-125 words)

Solutions

Expert Solution

5(i) Majed wanted to increase the advertising for his company so as to convey the image and use of the product and services in which his shipping company specializes. This will create demand for the products provided by his company.

5(ii) The questions that Marwan need Majed to answer before choosing the perfect way to advertise his company are:

  • How much is the budget for advertising?
  • What is the nature of his customers?
  • What are the products he needs to advertise?

5(iii) The other advertisement media, which can be effective in promoting Majed's shipping company are internet, radio, Television, Directories.

  • Internet: This is a cost effective way of advertising to attract new customers. With this Majed's company can reach a global audience at low cost.
  • Radio: It is a great way to reach its target customers.
  • Television: As it has an extensive reach. It can help companies to reach a large market in large area.
  • Directories: It contains list of businesses by name or category.

ekkarill92 answered 1 year ago
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