Question

In: Operations Management

Choose an industry and a B2B vertical market maker that interests you. Investigate the site and...

Choose an industry and a B2B vertical market maker that interests you. Investigate the site and prepare a report that describes the following:

History of the company

The size of the industry served

The type of Net marketplace provided

The benefits promised by the site for both suppliers and purchasers

Solutions

Expert Solution

Let's consider Online Marketing Industry

Indiamart is a online business-to-business market place where buyers come to fulfill their purchase requirements and Indiamart help them get the relevant suppliers from all India. Indiamart have suppliers of all type of products and services registered with it. All these suppliers get listed in various categories as per their Industry and product line. When a buyer search for a product and comes on Indiamart, he lands in the category related to his search. He then have access to all the relevant suppliers . Indiamart also design online catalog of each suppliers so buyers also have an option to visit the suppliers catalog check the profile, view the product images , specifications and then inquire about it. In case buyer is not sure about the specifications of the products indiamart help them getting the right product by asking them to fill the requirement in a form that already have that products attributes mentioned.

So, Basically Indiamart is helping Small and medium enterprise to expand their business. Grow their businesses digitally

History

Company started its buisness in 1999 when Dinesh Agarwal and Brijesh Agrawal founded the website IndiaMART.com.

In 2014, IndiaMART's portal generated 200 crore revenue and 20,000 crore in sales.

According to a news in Economic Times, as of 2012 IndiaMART was India's largest online marketplace

IndiaMAERT is World's second-largest B2B marketplace after Alibaba

IndiaMART's e-commerce portal Tolexo was launched in 2014.

keosha answered 2 years ago
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