Question

Read the following prompt. Then, create a Word document (.docx) and, following the details provided in the prompt, respond appropriately.

Choose an industry that could be vulnerable to emerging disruptive technologies. Then, conduct research to identify emerging disruptive technologies in development, summarize the finding and clearly identify ways an organization in this industry could take advantage of these technologies. Be creative. Highlight the types of disruptive technologies you found that have the potential to give the company a competitive advantage, clearly support the roll the technology could play in adding to competitive advantage or conversely, could cause the company to fail.

Answer 1

Introduction:-

Create a Word document create a Word document

Solution:-

Industry:-Mattress

Brand Name: - Purple, Founder:- Tony & Terry Pearce

Headquarter: - Alpine, UTAH United state

Conduct research to identify emerging disruptive technologies in development,

The purple Mattress

The purple mattress provide give good support to sleep it gives steady airflow and keeps the temperature neutral of the mattress because the purple mattress is made of different foam layer base

Summarizing and finding of these industries:-

The purple mattress is very useful for the people who are having spine and back pain and give less sweaty to our body when we work it's quite soft and clean and very comfortable as per the customer review most client like

Purple Mattress industries Strategies :-

The industries has unique structure of sale and marketing they had direct selling to the client or customer which can use the mattress form themselves.Most industries used the technique of retailing and distribution channel but the purple mattress has used the strategies of selling direct to the customer instead of using Retailing and distribution channel

Marketing Digital Strategies:-

Advertising, branding huge focus on digital marketing purple mattress focus to get the sales revenue

Competitive Advantage:-

Cutting cost and commission or wholesales rate to the distributors and retailer

There online advertising is the selling selling the product in maximum retail price

Because they selling direct to consumer mean there is no third-party which has to give the wholesale rate or retail rate for selling to the consume as usually other industries do