Question

think of a recent family purchase in which you were involved. Use this memory as a basis for completing the information below for a marketer attempting to influence that decision.

1) State which segment you are in

2) For each of the stages in the Decision Process listed below: state the family members involved, the family members' motivation and interests, and the marketing strategies and tactics that could be used.

consumer marketing

a) Problem recognition -

b) Information search -

c) Alternative evaluation -

d) Purchase -

e) User/consumption -

f) Disposition -

g) Evaluation -

Answer 1

Recently w bought a mobile phone. So all the answers are related to this purchase.

1) we are in high end segemnt, where we believe in quality and performance. Price is of least importance to us.

2)

a) Problem Recognization- For us it is never like that we need something then ony we buy it. In fcat if we like it or if we want to try it we buy it. So buying a mobile phone was just because we wanted to try the new features.

b) Information Search- Since we come in high end segment, We are like early adopters who will try to get all the information as soon as possible and much before the other common people. So the features like face recognization, high defination pixel flatters me.

c) Alternative Evaluation- Since we were keen on buying Iphone X, we could hardly had any alternative evaluation. THe closest we searched was for some samsung model but then we went ahead with Iphone x only.

d) Puchase- The purchase by this segment people is instantly. We dont thnk much before buying if we like the features and all. Price is of least importance to us.

e) Comsumption/ user- The user is always up for new products. so the ideal age of any product at my place is one year. So, after the usage for one year we mostly upgrade with a newer version.

And like this we always decide on our buying of any good,