Question

What is the estimated CPM for advertising on? per month and per year.

- Spotify:

- Pandora:

- Tik Tok:

Answer 1

Spotify is used to be a case of “only big brands apply” when it came to Spotify advertising. Indeed, at one point, the minimum advertising price for a Spotify campaign was $250,000, only viable for firms with deep pockets. However, that has changed over the last year, with the opening of Spotify’s self-serve advertising platform.Spotify’s self-serve advertising platform was in beta in some time but is officially now live in selected regions. The minimum you can devote to an advertising campaign is $250. As Spotify ads, like their Facebook and Google counterparts, involve behind-the-scenes bidding, your ads will vary in price each time, depending on the competition for your audience. However, you’re likely to pay $0.015-$0.025 per ad served.Remember, that you must allow at least $250 (or technically, 250 of your local currency) for your campaign. Spotify will determine the cost per ad served, based on factors such as your targeted audience and location.Spotify quarterly revenue in Q1 2019 stood at €1.85 billion ($2 billion), €1.7 billion ($1.84 billion) of which came from Spotify Premium subscribers of Spotify

quarterly revenue in Q1 2020 stood at €1.85 billion ($2 billion), €1.7 billion ($1.84 billion) of which came from Spotify Premium subscribers.

The cost of advertising on Pandora varies, depending on the type of advertising you choose. Visual ads (which appear seven times per hour for most users) average $5-7 when calculated by CPM, or cost per milli. This means that for every thousand people Pandora shows your ad, you’ll be charged that amount.Video ads, on the other hand, have an average CPM of $15-25, and audio ads average $8-12, with rates being lower for mobile ads.Online paid radio advertising in general has grown to a massive extent over the past ten years. Just from 2016 to 2017, audio ad revenue spiked from $425 million to $603 million. But what gives Pandora advertising an advantage over the dying traditional radio platform? Commuters switch radio stations an estimated 22 times on their daily commute to work; this is typically due to large “blocks” of advertisements chunked together.

TikTok Ads Cost is certainly the most interesting part of TikTok advertising. TikTok started advertising in 2018, and it didn’t start well. It is based on a formal ad platform which means you don’t need to counter heavy competition just to seek the prime spots on the TikTok platform.TikTok ads pricing starts at $10 per CPM (cost per 1000 views). In addition, the platform would ask you to throw in a minimum of $500 on a campaign. So, if you’re looking for a low-cost advertising platform for your ads, TikTok marketing might not be a viable option for you.TikTok ads start at $10 per CPM. Reports from adage show that TikTok’s cost of advertising can be between $50,000 to $120,000 depending on the ad format and duration.These ad costs might be too high for small businesses or solopreneurs. The good news is that there are other ways to advertise on the platform aside from TikTok’s native paid advertising program.