In: Economics
Suppose a profit-maximizing monopolist is producing 900 units of output and is charging a price of $45.00 per unit. If the elasticity of demand for the product is negative 1.50, find the marginal cost of the last unit produced. The marginal cost of the last unit produce is (Enter your response rounded to two decimal places.) What is the firm's Lerner Index? The firm's Lerner Index is (Enter your response rounded to two decimal places.) Suppose that the average cost of the last unit produced is $12.00 and the firm's fixed cost is $1500. Find the firm's profit. The firm's profit is $ (Enter your response rounded to two decimal places.)
Solution: -
we know the relation that
MR=AR*(1-1/e)
as the monopolist is maximizing profits, the MR must equal mc
SO
MR=MC=AR*(1-1/e)
=45*(1-1/1.5)
=45*1/1.5= 30
Mark-up = 1 / (1.5-1) = 2
mark-up percentage is equal to the negative inverse of the price elasticity of demand. = 1/1.5 = 0.67 or 67%
Total Revenue = 900 * 45 = 40,500
Total Costs = 1500 + 900 * 12 = 12,300
Profits = TR-TC = 40,500-12,300 = 28,200