Question

In: Accounting

The following are considered inputs to Response Model Except: (1) a. Product sales b. Industry capacity

The following are considered inputs to Response Model Except: (1)

a. Product sales

b. Industry capacity

c. Quality of the product

d. Competitive actions

e. Promotional spending

Expert Solution

The right option is (d).

Explanation:

Response model constitutes of 4 steps

1) Marketing stimuli

2) Environment stimuli

3) Buyer's mental

4) Buyer's decision

Marketing stimuli include considerations about the product, price, quality, promotion, etc.

Environment stimuli include the internal and external environment of the organization. It assesses the industry capacity and the organization's own market share.

The buyer's mental and decisions also are important inputs in the response model.

Hence, Correct answer is D, as competitive actions are not inputs in response model.

Umair answered 1 year ago

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