Question 11 (1 point) Pull promotions stimulate demand for a company’s offering by incentivizing channel members...

Question 11 (1 point)

Pull promotions stimulate demand for a company’s offering by incentivizing channel members so that they have a vested interest inpromoting the product downstream to end users.

(True or False)

True

False

Question 12 (2 points)

A manufacturer that advertises its products and services to end users and promotes its offerings through means such as coupons, rebates, games, and contests is using which type of promotion?

a	Push promotions
b	Pull promotions
c	Both push and pull promotions
d	Neither

Solutions

Expert Solution

Question 11

Pull promotions are used by a company to attract the end user of the product towards the product.

So, in a sense, pull promotions are designed for end users or customers to attract them towards the product.

It is not directed towards the intermediaries to push the sale of the product.

Thus,

Pull promotions does not stimulate demand for a company's offering by incentivizing channel members so that they have vested interest in promoting the product downstream to end users.

Hence, the given statement is False.

Question 12

In the given case, manufacturer is using coupons, rebates, games, and contest to promote the product and to attract the end users.

When promotion strategy is such that it is directed towards the end users to attract such users towards the product then such promotional strategy is termed as pull promotional strategy.

Hence, the correct answer is the option (b) [Pull promotions].

Rahul Sunny answered 1 year ago

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