Question

National TV

• Budget $200,000 for :30 second spot and…
• …$350,000 for :60 second spot
• Budget for $500,000 to produce each unique/separate commercial execution

Digital Campaign

• $1,000,000 for your social media campaign
• Budget $50,000 for each iPhone / smartphone app

Consumer or Trade Promotion

• Budget $500,000 for each consumer and trade promotion you execute

Please allocate $10 million dollars for the advertisements in the below graph? This is the complete question, just need the $10 million allocated based on different media platforms throughout the year. Not a graded assignment, Please allocate the $10 Milliob

Sample Media Schedule and Budget

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

TV

Print

Digital / Social Media

Monthly Media Costs

$$

$$

$$

$$

$$

$$

$$

$$

$$

$$

$$

$$

Answer 1

For allocation of 10 Million on diffrent media platform. We need to design a strategy so that we will cover all media platform throughout the year within budget of 10 Million.

1. National TV - First we need to allocated budget for $500,000 in January to produce commercial execution. As commercial execution is required to telecast. It is better to show 30 seconds every month. So cost will be January $700,000 & subsequent month $200,000

2. Digital Campaing - We will allocate $1,000,000 in January for Social Media and $50,000 for iphone in January & $50,000 for android in January. So that on spending of  1,100,000 will get benefits throughout the year.

3. Print - We will spend $500,000 every month so that we will spend $6,000,000 & get benefit throughout the year.

Sample Media Schedule and Budget
	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
TV	700,000.0	200,000.0	200,000.0	200,000.0	200,000.0	200,000.0	200,000.0	200,000.0	200,000.0	200,000.0	200,000.0	200,000.0
Print	500,000.0	500,000.0	500,000.0	500,000.0	500,000.0	500,000.0	500,000.0	500,000.0	500,000.0	500,000.0	500,000.0	500,000.0
Digital / Social Media	1,100,000.0	-	-	-	-	-	-	-	-	-	-
Monthly Media Costs	2,300,000.0	700,000.0	700,000.0	700,000.0	700,000.0	700,000.0	700,000.0	700,000.0	700,000.0	700,000.0	700,000.0	700,000.0
Total budget	10,000,000.0