Alicia is the owner-operator of Cool Beans, a local coffee shop.
For the past year, Cool Beans sold 280,000 drinks at an average
price of $2.92 per serving. Her average variable cost per serving
was $1.40. Currently, she has been using local TV and newspapers to
generate interest and awareness at a cost of $144,000 per year. She
recently contacted Brushfire Social Media and they estimated they
could reach the same number of people in her community with a
social...