Select a product of which you will export to a foreign country. After your product is...

Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information:

1. Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product and Consumer attitudes toward product

2. Political Environment – present an overview of the governance structure of the country along with any legal-political forces, Certain features required or prohibited, and Label/packing requirements

3. Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

4. Economic Development – how developed is the country and how will this influence the success of your product, Purchasing power, Wages, and Infrastructure

Expert Solution

Rahul Sunny answered 2 years ago

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Select a product of which you will export to a foreign country. After your product is...

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