Question

Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

Answer 1

A product that I am familiar with is DVD Players, which is currently in declining stage of the product life cycle.About 15 years ago,DVD players were cutting edge technology and rapidly replaced by older VHS players.Between the years of approximately 1995 and 2005, DVDs experienced rapid growth and were the main way that most Americans watched movies at home.During this period, Broadband internet technology had not reached a point where video would be easily compressed and streamed over the web.Today it is now possible for people the rent and download movies on the interest through services like Netflix,Hulu and iTunes.Further more high capacity blue-ray disks have become the preferred way to watch high definition content.The convenience of web-based entertainment has caused DVD player sales to go on the decline and there is little hope that they will ever recover.In the coming years I would expect DVD player sales to decline further and eventually become fully obsolete around the year 2025.