3. Distinguish between the three types of need-Satisfaction presentations: informative, persuasive and reminder.

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Expert Solution

Need-satisfaction presentations are of the following types:

1. Informative: This strategy helps to inform and emphasize the facts of the product. The information is sourced from reports and literature covering the sales perspective as prepared by the company.

2. Persuasive: This helps to influence any prospective customer's behavior and beliefs by motivating them to voluntarily buy the product. It does not necessarily mean forcing them to change their course of action in your favor. It presents the product in a positive light and highlights the features which could help the buyer in making the right choice.

3. Reminder: It helps in reinforcing awareness of the company's products and services with past customers. This is done by focusing on value added services provided by the company rather than price. The idea is to engage with customers and maintain relationship so that the company doesn't lose market share after their sales promotions stop.

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