Question

Please select and observe any small business in your area. Based on your observation, prepare a report that will address the following:

1. Identify the business name, location, and hours and days of operation

2. Does the business in the strategic location?

3. Describe its products and/or services.

4. Identify its customer.

5. Why do you think that customers buy their product and/or service from this company?

6. Identify two competitors and describe how this business differentiates itself from them

7. Does the business have a competitive advantage?

8. In your opinion, what dangers does this business face in the near-term? Explain your reasoning

9. If this were your business, what would you do differently? Explain your response.

10. Compile all your work on a structured report.

Answer 1

ANS

The major running business in the area (central Delhi, India) is of Shapes and Curves Gym and the business is located centrally in the Capital of India and the location is very customer centric location , the business operates for 24 hours as it is a 247 gym and due to which they have to operate round the clock the business is located in the crowdy area which gives it the benefit of many customers and it is true that the location of business is choosen stratigically. The services provided by the business is of fitness training like weight lifting, cardio , zumba etc. Gym has the customers which can be identified with a certain age group and the age group of these people is from 18 - 45 majorly, it is because these people are declined towards their fitness more than others.Customers usually prefer availing the services from this company because it has trained professional trainers for the fitness training also the machines and equipments used in this business is well maintained and basically imported because of good quality. The compititor of this gym is Star Gym which is located nearby this gym only and Shapes and Curves Gym has a competitive advantage because of its 247 policy and services and also because of its fine equipments .The only danger for Shapes and Curves Gym is because its competitors which are also giving the diet advices and are hiring a professional dietician too which is causing the major drawback for Shapes and Curves Gym as it is reducing its customers and this problem can be overcome if Shapes and Curves Gym hires a dietician for their gym .