Is it unethical for a marketer to target children below a certain age?

Is it unethical for a marketer to target children below a certain age?

Expert Solution

Soln. Any activity which is not moral and creates harm to others is treated unethical. Children are innocent and do no have enough maturity to understand the things correctly. They believe in what they see. They think, what they see is real. They are very easy to be influenced. Marketers take advantage of these group of population and creates superficial advertisement to influence children to buy and use their products. Since, marketers try to sell products through some immoral ways, their ways of targeting children below certain age is unethical. Marketers are very much aware of the fact that children of certain age cannot differentiate between reality and the advertisement but still they tries to showcase their products and force the children of certain age to purchase. Their ways of influencing children is not justifiable and moral. Based on these behavior of marketers, their ways of targeting children of certain age group to sell their products is unethical.

Rahul Sunny answered 1 year ago

Children of a certain age in the nation have an average weight of 85 with a...

Children of a certain age in the nation have an average weight of 85 with a standard deviation of 9.5 lb. A complaint is made that children are improperly fed in a boarding school. As evidence, a sample of 14 children of the given age is taken from the boarding school with an average weight of 89.44 lb. What can be concluded with an α of 0.05? a) What is the appropriate test statistic? -na z test one sample t...

What should a marketer do if, in choosing target segments, he or she runs out of...

What should a marketer do if, in choosing target segments, he or she runs out of attractive segments to add to the list of targeted segments and it does not appear that objectives can be met?

In target marketing, the goal is to target certain customers for promotions. A promotion might consist...

In target marketing, the goal is to target certain customers for promotions. A promotion might consist of mailing a special catalogue to a customer. Firms maintain large databases of information on their customers. One of the most useful variables is frequency of purchases; i.e., how often a customer makes a purchase. A customer is randomly chosen from the record of existing customers and sent a special catalogue. Let N represent a random variable that takes value 1 if a customer...

Based on a sample data of 64 children mean age of children in the summer camp...

Based on a sample data of 64 children mean age of children in the summer camp A is 12,4 years with Standard deviation 3 years. Estimate the average age of children in whole population. Population size is 8100 a) Find the point estimation for average age b) With 95% confidence, what is the margin of error? With 90% confidence, what is the margin of error? c) What is the 95% confidence interval estimate of the population mean (mean children age...

1319 school children were evaluated at age 12 and at age 14 for the prevalence of...

1319 school children were evaluated at age 12 and at age 14 for the prevalence of severe colds. There were 356 children who had severe colds at age 12, and 468 who had severe colds at age 14. There were 212 children who had severe colds at both ages. Do school children tend to have more severe colds when they are younger? Build a two-way table displaying the information above. Run McNemar’s test using the binomial distribution to see if...

You have estimated the effects of the age of children, women’s age in years, years of...

You have estimated the effects of the age of children, women’s age in years, years of schooling, unemployment rate in the county of residence, and whether the woman lives in metropolitan area on the woman’s probability of being in labor force. In Table 2, column 1 shows the coefficients from the linear probability model, column 2 shows the coefficients from a probit model, and column 3 shows the coefficients from a logit model. Interpret coefficients on variables: # kids <...

Peter Nelson, age 36, and Connie Nelson, age 34, are married with 2 children, Robert, age...

Peter Nelson, age 36, and Connie Nelson, age 34, are married with 2 children, Robert, age 4, and Mary, age 2. Peter is a senior executive with Mega Corporation where he has an extensive benefits package including an endorsement method split-dollar life insurance plan, group disability income insurance, group long-term care insurance, group term life insurance ($70,000), nonqualified deferred compensation, stock options, group dental and vision insurance, a Section 401(k) plan, and group medical expense insurance. Connie has a middle...

Marilyn Davis, age 52, is the mother of three children: Judith, age 17, Michael, age 15,...

Marilyn Davis, age 52, is the mother of three children: Judith, age 17, Michael, age 15, and Jenny, age 7. Her husband George is 56 and is presently unemployed. He has been without work for the past 8 months and appears depressed and apathetic stating that he has been sleeping more than usual. Marilyn and George complain of not getting along and feel discouraged with their inability to parent the children effectively. Marilyn and George seem to have different parenting...

Obesity in school-age children has increased substantially and affects nearly 20% of children. This is a...

Obesity in school-age children has increased substantially and affects nearly 20% of children. This is a serious condition that can have immediate negative effects that can follow a child through their entire life. Describe 6 environmental factors or other choices that increase the risk of obesity, 7 negative health effects associated with obesity, and 8 ways to prevent childhood obesity. Environmental Factors/Choices that Lead to Obesity Negative Health Effects of Obesity Prevention of Obesity a) a) a) b) b) b)...

Georgette is single, age 66, with 2 dependent children under the age of 12, and 2...

Georgette is single, age 66, with 2 dependent children under the age of 12, and 2 dependents over age 18 and in college. Her income is as follows: Wages from employment $85,000 with taxes withheld of $6,400 Interest from Regions bank $100 Interest from city of Jackson Municipal Bonds $800 Insurance Life Insurance proceeds from dead brother $100,000 Gambling Winnings $4,500 Capital loss on sale of IBM stock $6,000 ? ? He also incurred the following: ? Medical expenses (before...

Question