Question

In: Economics

Is it unethical for a marketer to target children below a certain age?

Is it unethical for a marketer to target children below a certain age?

Solutions

Expert Solution

Soln. Any activity which is not moral and creates harm to others is treated unethical. Children are innocent and do no have enough maturity to understand the things correctly. They believe in what they see. They think, what they see is real. They are very easy to be influenced. Marketers take advantage of these group of population and creates superficial advertisement to influence children to buy and use their products. Since, marketers try to sell products through some immoral ways, their ways of targeting children below certain age is unethical. Marketers are very much aware of the fact that children of certain age cannot differentiate between reality and the advertisement but still they tries to showcase their products and force the children of certain age to purchase. Their ways of influencing children is not justifiable and moral. Based on these behavior of marketers, their ways of targeting children of certain age group to sell their products is unethical.


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