Question

Digicel’s objective is to be the leading communications and entertainment platform in each of the markets it serves by focusing on maintaining and improving its position, by providing customers with wider mobile coverage, more innovative products and features, a superior customer experience and better value compared to its competitors.

Required: note the organization’s stated objectives and identify at least 3 key challenges and 3 key benefits. Also, explain briefly why do you consider the objectives to be key challenges and/or benefits?

Answer 1

CHALLENGES

Rapid change in technologies

As we there is change in technologies day by day ,it would be a main challenge to communication and entertainment platform.Change in technologies is mostly affected by C&E companies .So the companies should also go with the technological changes .

There is a battle for best contents

Rapid proliferation of video distribution platform unlifts in engagement metrics,subscription fees,advertising revenue has created a competetive landscape for developing and acquiring the best content.C&E companies should think about innovative strategies to enable customers to find compelling program to watch.

Companies need to mitigate cyber risks

Massive amount of data is created day by day.Although these data offers competetive advantage,however this data is magnet to cyber criminals.

BENEFICTS

More customers attraction

The demand from customers is increasing for the enterainment and communication products.If they provide with wider coverage it will increase demand from people from remote areas.

More range of products

Company is providing more innovative products,this increases their revenue ,as customers are more attractive to new technologies and product.

Helps in social welfare

Today main source of information is internet.This educate people with wider communication .and knowledge .