Question

In: Operations Management

If you are planning to conduct qualitative research, do you plan to sample from diverse sources? Will you collect data until you reach “saturation”? Explain.

This is regarding a research paper.

Topic  Negative Effects of Health Insurance to Patients


  1. If you are planning to conduct qualitative research, do you plan to sample from diverse sources? Will you collect data until you reach “saturation”? Explain.

  2. If you are planning to conduct qualitative research, do you anticipate using focus groups? Explain.

  3. If you are planning to conduct qualitative research, are you using longitudinal and cross sectional. technique Explain.


Solutions

Expert Solution

In quantitative researches, the larger the size of the sample collected, the more accurate and likely the results will be. Qualitative researches do not use statistical measures to find the results of some observations, unlike quantitative researches. There is a criterion that can be used to determine the sample size is Saturation. a researcher conducts a preliminary analysis based on some information. The point where new participants from the entire population do not respond to the new information, such a point is considered as the saturation point and the final sample size. hence, in qualitative research, it is important to collect data until reach saturation point as bit determines the final sample size when new participants become irresponsive to new information.

A focus group refers to a collective group of people who decided to come together to build an opinion and sets some beliefs and perceptions about a particular product or service. Yes, I would anticipate focus groups while conducting qualitative research because of the following advantages that they provide:

  1. Focus groups include experienced and knowledgable persons.
  2. It is an essential and effective tool that can provide accurate feedback
  3. The views are collaborative, full of knowledge and are unstructured.

Yes, during qualitative research, I am using the longitudinal and cross-sectional technique. a cross-sectional analysis helps to understand and analyze the data of the entire population at a particular and specific point of time. A longitudinal analysis helps to understand the behavior of the population and how they react to the development changes. Both the techniques of analysis are important while conducting qualitative analysis as both provide a collective view regarding the analysis.


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