Chapters 10-11, revenue and receivables process.
1. Pick a company and learn about the different ways the company
earns revenue. You can look through the company’s
website, 10K or annual reports for information. (The bigger
companies have more interesting stuff you get to learn.)
2. Share at least two different revenue streams from that
company and explain how each revenue stream goes all the way from
order to cash. Make sure that you are demonstrating that you have
read and...
define, explain, and give real world examples of the strategies
used by oligopoly firms: Game theory and the Nash Equilibrium,
Prisoner's Dilemma, Price Leadership, Kinked Demand Curve,
Collusion, and Cartel.
Explain the five different target marketing strategies and give
examples of firms that use each one and discuss how firms might
approach the targeting of noncustomers
1) Single Segment Targeting
2) Selective Targeting
3) Mass Market Targeting
4) Product Specialization
5) Market Specialization
Discuss the role of human behavior in economics by using economic
theory. Provide examples and explain in simple words with a
reasonable passage length.