Question

There are many angles to take when promoting a product or service. There is emotional plea, pure facts, humor, or base appeal.

Is there another way to promote life insurance other than with fear?

Answer 1

I believe, mostly all kind of wise promotions are covered above. However, another interesting way to approach the Life Insurance audience would that be through Musical appeals. Music generally lifts up the moods the people and if the same is linked with certain highly empathetic jingles, then such promotions could always be on the top of the minds of the audience, when it comes to recalling an insurance advertisements. The benefits of the Insurance product could be well carried in the musical message form thus to the Public. Further, it shall make the Public feel good about such advertisements. The music shall draw them to watch such advertisements thereby expecting them to covert the act into actual sales in future.