Question

In: Accounting

Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned....

Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned. But whilst our day to day lives have changed, for business, the show must go on — or else risk complete failure. It is undeniable that some businesses won’t be able to thrive during this period. But with creative thinking and a change of tactics, many businesses will be able to adapt and succeed, even during a lockdown.
Select one industry in the list below:
- Fashion
- Tourism
- Hospitality
- Education
- Retail
- Food
You are required to provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19

Word count: no more than 500 words
Reference: at least 2 academic sources to support your discussion

Solutions

Expert Solution

During the lockdown,many business are going through a hectic situation.Some businesses won't be able to thrive during this period.But even during the lockdown some businesses will be able to succeed by adapting certain marketing strategies.

In case of food industry, the following marketing strategies are to be selected for survival :

a) sell meals and other food items by parcel via kits

b) selling of foods with customer preference through online booking

c) speedy delivery of food items to the customer with less time

d) giving advertisements through social media etc

e) providing online food classes with a minimum charge

f) in order to keep the customers engaged, share any secret recipes of the restaurant with the customers

g) provide food with good discount offers

h) adding meals to be donated to the menu so that the customers can also donate some meals to the needy during the pandemic

i) businesses should focus more on communicating with the customers and the industry


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