Question

For each of the following scenarios, list the purpose(s) of the visualization and the type(s) of visualization that would best fulfill the purpose(s). Justify your choice.

a. A stock analyst is showing a potential customer how projected returns from various mutual funds will affect the size of retirement savings over time.

b. A tax accountant is showing the CFO how the accumulated effect of asset depreciation differs using Modified Accelerated Cost Recovery System (MACRS)
depreciation, straight-line depreciation, accelerated depreciation, and units of production depreciation.

c. A marketing analyst prepares a viz to show which countries present the best opportunity for expansion to increase profits.

d. A corporate accountant is examining how much variability there is in individual customer spending in response to a social media campaign about company advances
in social responsibility.

e. A large conglomerate corporation operates businesses in several different industries. The CEO wants to see how much each industry contributes to the overall profits of
the corporation.

f. The manager of a movie theater wants to understand how attendance at his movie theater is affected by prices.

Answer 1

For each of the following scenarios, list the purpose(s) of the visualization and the type(s) of visualization that would best fulfill the purpose(s). Justify your choice.	Purpose of Vizualization	Type of Visualization	Reason
a. A stock analyst is showing a potential customer how projected returns from various mutual funds will affect the size of retirement savings over time.	Purpose is to forecast the impact on future cash inflows	GRAPHS	suitable to display longer periods
b. A tax accountant is showing the CFO how the accumulated effect of asset depreciation differs using Modified Accelerated Cost Recovery System (MACRS)depreciation, straight-line depreciation, accelerated depreciation, and units of production depreciation.	Purpose is to choose the best depreciation method for the company	Tables	suitable for comparing multiple alternatives
c. A marketing analyst prepares a viz to show which countries present the best opportunity for expansion to increase profits.	Purpose is to opt for the most profitable country for expansion purpose	Infographics	suitable for showcasing different alternatives
d. A corporate accountant is examining how much variability there is in individual customer spending in response to a social media campaign about company advancesin social responsibility.	Purpose is to identify the impact of social media on individual spending.	Bar chart	suitable for displaying variation after an activity
e. A large conglomerate corporation operates businesses in several different industries. The CEO wants to see how much each industry contributes to the overall profits ofthe corporation.	Purpose is to identify most profitable industry in the conglomerate.	Pie Chart	suitable for comparing better performance
f. The manager of a movie theater wants to understand how attendance at his movie theater is affected by prices.	Purpose is to identify variation in audience based on prices.	Line Chart	suitable for comparing variation