In: Operations Management
Identify various levels and types of stretegies used at Aetna insurance company.
Aetna Insurance has different levels of organizational strategieswhichare impactful for this organization to attain a steady competitive advantage. Strategies are as follows
4Ps of marketing strategy
4ps of the marketing strategy of Aetna Insurance are as follows:
Public exchange strategy
Presently, Aetna company is providing health insurance plans on public exchanges. This public exchange health insurance plans can be availed or renewed every year from November 15 to February 15. Around 0.8 million consumers have already availed these plans in the first quarter of 2015.
Private exchange strategy
It is an effective strategy which enables target consumers of Aetna company to avail health insurance plans from private organizations. A fixed amount has been provided to the employees to avail of this private exchange health insurance policy. Aetna company is expecting a $7.5 billion premium from this strategic implementation.