Question

Paying for the dentist
Health insurance companies take forever to reimburse the dentists in the clinic where you work. As the office administrator, you’re always chasing insurers and hunting through old records to match bills and patient payments for services with the late payments for the insurers’ portions. The dentists are getting tired of waiting so long for the insurance money; they have bills to pay, too.

The dentist wants you to write a letter to all of the clinic’s patients explaining that, because of the insurance delays, they’re introducing a new payment policy in two months. Patients will now be required to pay the entire bill at the time of service, then be reimbursed directly by their insurers for the portion of the bill that’s covered by their dental policies. The clinic will submit claims on behalf of patients; however, patients will be responsible for following up with their insurance companies if payments are delayed

Remember how important it is to adapt a message to your audience – particularly in this case, where the dentists’ needs may not be aligned with patients’ needs. Write the plan you’ll follow to analyze the primary audience for the dentists’ letter.

Answer 1

To analyse primary audiences for dentist letter one must follow these steps:

1. search from the registry for existing userbase
2. Search for clients who are not yet reimbursed
3. Draft a letter with new term plans and benefits
4. Preparing cost to benefits analysis and comparison
5. Sending both to all customers seeking reimbursement
6. Finally drafting seperate leading mail stating terms and conditions
7. Also sharing customer care number and rules devised by insurance regulations and why one has to comply with new order seeking apologies.