Question

you are the marketing manager for a start-up company the manufacturers farm tractors. you are planning to wnter the markets in the US, Japan, and India. What promotion strategy would you use for each market and what will your supply chain look like? The product will be manufactured in Mexico woth some components made in the US and China. how would you get the products to the customers?

Answer 1

As a marketing manager in the company who  manufacturers farm tractors,we have to investment effectively in Advertisement in US, Japan and India. We have to design strategy to promote the sale of Farm Tractors. As a marketer we should use promotion to generate exposure attention, comprehension, attitude change or action for an offering. We should make promotion which deals with the non-personal selling of a particular good or service. Here are few promotion strategy
A. Informative Product Advertising: It is used to promotion of any new type of product to develop an initial demand. So it can create initial demand for our farm tractor.

B. Persuasive Product Advertising: Persuasive product advertising is which can develop demand for a particular farm tractor and our brand.

C. Reminder-Oriented Product Advertising: This advertising is to reinforce previous promotional activity by keeping our farms tractor brand name in front of the public

And then we should tie up with local dealer in representive countries. We should offer them higher rate so they can give first preference to sell our tractor.
We should adopt dumping which means chraging higher pirce in local market and lower price in foreign to capture foreign market. To maximize profit we have to supply lower at higher price in local market and supply more at lower pirce in foreign market. Which also can increase our export in japan and india.

On the basis of demand forecast our supply chain would be tied up with local dealer in foreign country, they will bear all expenses in supply chain, after that we will provide them expenses and rate on sale which will be usally higher than other.

Through effective advertisement ie. Media and tactic advertisement, sponsorship, and through local dealer we will get our product to the customers.