Sampling is a research method where subgroups are selected from
a larger group known as a target population. The subgroups or
samples are studied. If the sample is correctly chosen the results
can be used to represent the target population. Probability
proportional to size (PPS) takes varying sample sizes into account.
This helps to avoid underrepresenting one subgroup in a study and
yields more accurate results.
- 1. SAMPLING BUSINESS STATISTICS ASSIGNMENT INCLUDES VARIOUS
METHODS OF SAMPLING, DEMERITS AND MERITS OF SAMPLING DEEPAK YADAV,
MBA SEC-A 10/22/2012
- 2. Sampling Sampling is a fundamental aspect of statistics, but
unlike the other methods of data collection, sampling involves
choosing a method of sampling which further influences the data
that you will result with. There are two major categories in
sampling: 1. Probability and 2. Non-probability sampling.
Probability Sampling Under probability sampling, for a given
population, each element of that population has a chance of being
picked to part of the sample. In other words, no single element of
the population has a zero chance of being picked The
odd/chances/probability of picking any element is known or can be
calculated. This is possible if we know the total number in the
entire population such that we are then able to determine that odds
of picking any one element. Probability sampling involves random
picking of elements from a population, and that is the reason as to
why no element has a zero chance of being picked to be part of a
sample.
- 3. Methods of Probability Sampling There are a number of
different methods of probability sampling including: Random
Sampling Random sampling is the method that most closely defines
probability sampling. Each element of the sample is picked at
random from the given population such that the probability of
picking that element can be calculated by simply dividing the
frequency of the element by the total number of elements in the
population. In this method, all elements are equally likely to be
picked if they have the same frequency. Systematic Sampling
Systematic sampling is the method that involves arranging the
population in a given order and then picking the nth element from
the ordered list of all the elements in the population. The
probability of picking any given element can be calculated but is
not likely to be the same for all elements in the population
regardless of whether they have the same frequency. Stratified
Sampling Stratified sampling involves dividing the population into
groups and then sampling from those different groups depending on a
certain set criteria.
- 4. For example, dividing the population of a certain class into
boys and girls and then from those two different groups picking
those who fall into the specific category that you intend to study
with your sample. Cluster Sampling Cluster sampling involves
dividing up the population into clusters and assigning each element
to one and only one cluster, in other words, an element can't
appear in more than one cluster. Multistage Sampling Multistage
sampling involves use of more than one probability sampling method
and more than one stage of sampling, for example for using the
stratified sampling method in the first stage and then the random
sampling method in the second stage and so on until you achieve the
sample that you want. Probability Proportional to Size Sampling
Under probability proportional to size sampling, the sample is
chosen as a proportion to the total size of the population. It is a
form of multistage sampling where in stage one you cluster the
entire population and then in stage two you randomly select
elements from the different clusters, but the number of elements
that you select from each cluster is proportional to the size of
the population of that cluster. Non-Probability Sampling Unlike
probability sampling, under non-probability sampling certain
elements of the population might have a zero chance of
- 5. being picked. This is because we can't accurately determine
the chances/probability of picking a given element so we do not
know whether the odds of picking that element are zero or greater
than zero. Non-probability sampling may not always be a consequence
of the sampler's ignorance of the total number of elements in the
population but may be a result of the sampler's bias in the way he
chooses the sample by excluding some elements. Methods of
Non-Probability Sampling There are a number of different methods of
Non-probability sampling which include: Quota Sampling Quota
sampling is similar to stratified sampling only that in this case,
after the population is divided into groups, the elements are then
sampled from the group using the sampler's judgement and as a
consequence the method loses any aspect of being random and can be
extremely biased. Accidental or Convenience Sampling Accidental
sampling is a method of sampling where by the sampler picks the
sample based on the fact that the elements that he/she picks are
conveniently close at the moment. For example, if you walked down
the street and sampled the first ten people you meet, the fact that
they happened to be there is convenient for you but accidental for
them which leads to the name of the method.
- 6. Purposive or Judgmental Sampling Purposive or judge mental
sampling is a method of sampling where by the sampler picks the
sample from the entire population solely based on the his/her
judgment. The sampler controls to a very large extend which
elements have a chance of being selected to be in the sample and
which ones don't. Voluntary Sampling Voluntary sampling, as the
name suggests, involves picking the sample based on which elements
of the population volunteer to participate in the sample. This is
the most common method used in research polls. Snowball Sampling
Snowball sampling is a method of sampling that relies on referrals
of previously selected elements to pick other elements that will
participate in the sample.
- 7. ADVANTAGES AND DISADVANTAGES OF SAMPLING Technique
Descriptions Advantages Disadvantages Simple random Random sample
from whole population Highly representative if all subjects
participate; the ideal Not possible without complete list of
population members; potentially uneconomical to achieve; can be
disruptive to isolate members from a group; time-scale may be too
long, data/sample could change Stratified random Random sample from
identifiable groups (strata), subgroups, etc. Can ensure that
specific groups are represented, even proportionally, in the
sample(s) (e.g., by gender), by selecting individuals from strata
list More complex, requires greater effort than simple random;
strata must be carefully defined Cluster Random samples of
successive clusters of subjects (e.g., by institution) until small
groups are chosen as units Possible to select randomly when no
single list of population members exists, but local lists do; data
collected on groups may avoid introduction of confounding by
isolating members Clusters in a level must be equivalent and some
natural ones are not for essential characteristics (e.g.,
geographic: numbers equal, but unemployment rates differ) Stage
Combination of cluster (randomly selecting clusters) and random or
stratified random sampling of individuals Can make up probability
sample by random at stages and within groups; possible to select
random sample when population lists are very localized Complex,
combines limitations of cluster and stratified random sampling
Purposive Hand-pick subjects on the basis of specific
characteristics Ensures balance of group sizes when multiple groups
are to be selected Samples are not easily defensible as being
representative of populations due to potential subjectivity of
researcher Quota Select individuals as they come to fill a quota by
Ensures selection of adequate numbers of Not possible to prove that
the sample is representative of
- 8. characteristics proportional to populations subjects with
appropriate characteristics designated population Snowball Subjects
with desired traits or characteristics give names of further
appropriate subjects Possible to include members of groups where no
lists or identifiable clusters even exist (e.g., drug abusers,
criminals) No way of knowing whether the sample is representative
of the population Volunteer, accidental, convenience Either asking
for volunteers, or the consequence of not all those selected
finally participating, or a set of subjects who just happen to be
available Inexpensive way of ensuring sufficient numbers of a study
Can be highly unrepresentative