1. What do you think are the main challenges and implications
being faced regarding the changes in the service concept of
KidZania, centered on experiential learning?
2. Considering the experience gained from all their current
parks as well as the external forces including increasing
competition, market regulations, diversity of potential new
markets, and technology integration, what criteria should
KidZania’s management follow in selecting specific activities for
its future “cities” to enhance experiential learning while
remaining profitable?