Question

Compare and contrast the buying behavior of final consumer and organizations buyers. In what ways are they most similar and in what ways are they most different?

Answer 1

• Organizational buyers and final consumers pay for the goods and services they are buying from a market. There are lots of similarities and differences between these two category of buyers.
• Organisational buyers are the people who makes buying decisions for an organisation. They are more concentrated in buying products according to the specifications of that product. Even when there are plenty of different brands are available, organizational buyers will be more sensitive to its cost. Trends in the market are not of their concern. No personal interests are considered in making the purchases.
• Final consumers are the inevitable part of the buyer-seller system. Final consumers are not deeply focused on the specifications of the products. They buy things according to their field of interest. Recent trends in the society affects the final consumers. They are more focused towards the brands and its quality. The willingness to pay is solely dependent on each individual consumer who makes the purchase.
• Final consumers are more interested in availing the products right at the moment and due to this reason they will make walk-in-store purchases . Organisational buyers are more concerned of the quantity of products and they are ready to wait for making a purchase. Most of the times, pre-ordering strategies are followed.