Here , I would like to qoute an example from Kerala, India.
It was in May,2019.
A group of you doctors were warned against featuring their
photographs in unethical advertisements.
- according to media reports the issue was raised in 2019 May,
after a few doctors associated with a corporate hospital where
featured in a newspaper advertisement of the hospital with their
photographs and other details.
- The state wing of Indian medical association has received many
complaints on this against the doctors from various places
regarding displaying their own photographs and other details for
their promotion which is against the medical ethics.
- Search advertisement bring an idea that the corporate
organisations use their doctors as the faces for the sale of their
products and services.
- Since the higher heads or the owners of those corporate
organisations the actual reason for this violation of ethics, the
doctors wear want and the advertisement was removed
completely.
- bhai lo American practitioner is allowed to advertise in an
ethical manner according to the clause 6.1 of the code of
ethics.
- doctors can publish advertisements on starting of a practice or
special service unit, on change of type of Practice they are
offering, on changing their address, on temporary absence from the
duty, on resumption of another practice, on a succeeding to another
practice and to for public display declaration of charges.
- hospitals or the corporate organisations or the owners can do
advertisement on the hospital services without photographs of the
registered practitioners or doctors working there.
- aise future healthcare administrator I can prevent such an
issue from happening very well by certain small farsighted actions
like - implementation of a signed affidavit by the Health Care
professionals including doctors such that they will not engage or
involve in any kind of advertisements, public declaration,
activities for social influencing with their photographs for any
sort of advertising uses; implementing digital performance chart
for every healthcare workers including doctors where II ethical
violations and any kind of mistakes can be noted as black mark and
the professional will be terminated once he or she has reached
three black marks if the violation are of lesser impact and
immediate termination if a single violation leads to severe harms
to the patient.
NB. This is a simple example from Kerala. Hope it helped you.
Happy learning. All the best. Stay safe. Please do not hesitate to give thumbs
up.