Question

If you were interested in looking at the difference between commercials shown during daytime television (7am-5pm) and primetime television (6pm-11pm), what do you think you would find? Why do you think commercial content is different during these two times? If you wanted to test your hypotheses, what would your unit of analysis be? What would your units of observation be?

Answer 1

Commercials during day time

Let's give your my perspective as an Indian.

In day time commercials mainly focuses on health issues, garments and home assets. As it focuses on the type of viewer. Many aspects suggests that in the day time the most portion of viewers may be house wife, old age people, ill health, pregnant women etc.

Prime time commercials:

In that time many commercials are common but the differences are

Banking commercials, sports equipments, home loans etc and that's because many aspects suggests that in that time the employees may be viewing TV and they are the earning people who have more purchasing power.

Even weekend commercials also effect much but that is not the point of discussion here.

Unit of analysis:

1. Duration and frequency of advertisement

2. Type of company

3. Type of acting for the commercials

4. Average cost for booking commercials on TV

Unit of Observation

1. Commercial language and their way of convincing

2. The commercial actors and actress

3. Varieties of commercials and their root company

Adding,

We can categories the total commercials presented during day time and prime time and can prove our hypothesis.

** Thanks for adding such interesting question.