Question
In: Statistics and Probability
In a test of the quality of two television commercials, each commercial was shown in a...
In a test of the quality of two television commercials, each commercial was shown in a separate test area six times over a one-week period. The following week a telephone survey was conducted to identify individuals who had seen the commercials. Those individuals were asked to state the primary message in the commercials. The following results were recorded.
| Commercial A | Commercial B | |
| Number Who Saw Commercial | 148 | 203 |
| Number Who Recalled Message | 62 | 62 |
1. What is the value of the test statistic (to 2 decimals)?
2. What is the p-value (to 4 decimals)?
3. Compute a 95% confidence interval for the difference between the recall proportions for the two populations (to 4 decimals).
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orchestra answered 2 years agoRelated Solutions
In a test of the quality of two television commercials, each commercial was shown in a...
In a test of the quality of two television commercials, each
commercial was shown in a separate test area six times over a
one-week period. The following week a telephone survey was
conducted to identify individuals who had seen the commercials.
Those individuals were asked to state the primary message in the
commercials. The following results were recorded.
Commercial A
Commercial B
Number Who Saw Commercial
148
203
Number Who Recalled Message
62
62
What is the value of the...
In a test of the quality of two television commercials, each commercial was shown in a...
In a test of the quality of two television commercials, each
commercial was shown in a separate test area six times over a
one-week period. The following week a telephone survey was
conducted to identify individuals who had seen the commercials.
Those individuals were asked to state the primary message in the
commercials. The following results were recorded.
Commercial A
Commercial B
Number Who Saw Commercial
145
195
Number Who Recalled Message
61
57
Use = .05 and test the hypothesis...
In a test of the quality of two television commercials, each commercial was shown in a...
In a test of the quality of two television commercials, each
commercial was shown in a separate test area six times over a
one-week period. The following week a telephone survey was
conducted to identify individuals who had seen the commercials.
Those individuals were asked to state the primary message in the
commercials. The following results were recorded.
Commercial A Commercial B
Number who saw the commercial: 155 Number who saw the
commercial: 204
Number who recalled the message: 64...
If you were interested in looking at the difference between commercials shown during daytime television (7am-5pm)...
If
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**A company developed two commercials, A and B, to advertise for their product. Two random test...
**A company developed two commercials, A and B, to advertise for
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effective.**
```{r}
```
##b
**A randomized experiment was conducted...
If a duck commercial is to tested against two nonduck commercials to determine which ad generates...
If a duck commercial is to tested against two nonduck
commercials to determine which ad generates more favorable
attitudes toward Aflac, what type of experimental design would you
recommend and why?
preexperimental designs
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quasi-experimental designs
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What is the purpose behind commercials that use television as a medium? Provide a rationale for...
What is the purpose behind commercials that use television as a
medium? Provide a rationale for your answer.
Based on your understanding of persuasion, what is the
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Support your answer with relevant examples.
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The cost, in thousands of dollars, of airing x television commercials during a sports event is...
The cost, in thousands of dollars, of airing x
television commercials during a sports event is given by
C(x) = 20 +
5,000x + 0.05x2.
(a) Find the marginal cost function
Use it to estimate how fast the cost is increasing when x=4
............. thousand dollars
Compare this with the exact cost of airing the fifth
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In a particular metro area, there are three commercial television stations, each with its own news...
In a particular metro area, there are three commercial
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the news on WNAE (channel 5), 81 watched on WRRN (channel 11), and
67 watched on WSPD (channel 13). At the .02 significance
level, is there a difference in the proportion of viewers watching
the three channels?...
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