When expanding globally, it is important that we acquire firms
and get our hold in that country. If a firm wants to acquire
another firm, it must look at certain factor to gauge the
profitability of this investment. Conditions to look at before
buying an existing company.
- The goodwill of the company: the goodwill of the firm to be
bought must be checked. If the firm has a goodwill , it will be
easier to attract people and customers as the firm already posses
the focus of attraction.
- Calculating investment risk and return of before buying the
firm.
- Looking at , if the firm has say (technical knowhow), or
something that the buyer firm doesnot have but the seller firm has.
It can help in reducing outsourcing from other company and being
self reliant with the help of the firm acquired.
- The potential of the firm to be acquired. It is often seen that
many firms has the ability but due to lack of management or
organisation it fails to grow. Such firms can be acquired at low
cost. So potential of the firm must be analysed.