Question

1. Allured Inc. obtained the rights from Amaze Inc. to use its trademark in some of the Allured's products. This collaboration is an example of _____.

Select one:

A. licensing

B. a joint venture

C. strategic alliances

D. contract manufacturing

2. Matrix Technologies Inc. has recently developed a new personal digital assistant (PDA). The marketing director of the firm says that the firm should not use a large sample of customers to test the market for its new PDA. Instead, it should focus on the inputs of _____, because they have the same general needs as the marketplace, but are likely to face them earlier than the bulk of the market.

Select one:

A. focus groups

B. lead users

C. antichampions

D. laggard customers

3. The two most commonly used forms of discounted cash flow analysis for evaluating investment decisions are

Select one:

A. Net Present Value and Internal Rate of Return

B. Future Value and Internal Rate of Return

C. Net Present Value and Payback Period

D. Payback Period and Internal Rate of Return

Answer 1

1) A) Licensing.

With the licensing contract, Allured Inc. used Amaze Inc's trademark in some of its products. It is a business agreement where one company gives permission to another company to use its trademarks, copyrights, designs, in exchange for some profits.

2) B) Lead users.

Lead users are the same as general customers but they tend to use a new product or service ahead of the general public in months or even in years. They are called early adopters. Markers use lead users as a tool to understand the characteristics of general customers before launching a new product or service or technology.

3) A) Net present value and Internal rate of return.

The two forms of discounted cash flow analysis is NPV and IRR. It is a method of valuing a company's project or assets with the help of the time value of money. It is used for financial investments such as real estate investment or corporal investment.