Question

In: Operations Management

Sometimes, it can take years, or even decades for a product flop to disappear from the...

Sometimes, it can take years, or even decades for a product flop to disappear from the market. Sometimes, brands overextend their reach, introducing products that clash with their image and target demographics. However Microsoft eventually started to work with EA games and the ultimate release of today's games on the market, are from a marketing clash perspective of Playstation and Microsoft launched an entirely new platform leading to Xbox. Do you think a marketing strategy to cl ash with own current products is an effective source of marketing? And why?

Solutions

Expert Solution

I think it's not a good marketing strategy to clash with own current product. Microsoft is serious about building position in gaming market but there is high risk of launching the most expensive mainstream console ever. It has already messed with tried and tested formula. It is even puzzling how it will compete against cheaper Xboxs.This will not have an exclusive title because it's just the next device in a series that already exists.

The thing is that Xbox is a very different thing from the product line up of Microsoft . Microsoft only offers products and services related to the computing industry only. They have no expertise and knowledge in the console gaming segment and even their target market is not the same who are into the gaming
In order to Clash with the Sony’s PlayStation ,which is a already a game player in the console gaming segment .

Microsoft tried to develop games with EA sports and ultimately entered into the console gaming segment which is not even their prime focus and developed Xbox. It would be like playing game on a tougher difficult setting than the case otherwise. It is trying to steam with other live updates but it would be hard to provide any regular updates unlike others. Sony has already different visions and set a weight in the market.

Microsoft’s Xbox doesn’t have much game titles as compared to Sony's PlayStation. Infact every new title launched comes first for the PlayStation console and later to the XBox. Sony’s PlayStation has been a leading gaming console in the gaming industry market.

Yes we cannot forget that Microsoft is doing well and will come up with vibrant series of Xbox and certainly has power to suffer losses and still hold a position the market. It would be really interesting to see what happens down the line.


Related Solutions

Sometimes even the most careful food preparation can lead to tragedy. For many generations, humans have...
Sometimes even the most careful food preparation can lead to tragedy. For many generations, humans have made sausages, but on occasion the sausages have become contaminated with Clostridium botulinum, and individuals have developed a deadly disease known as botulism (botulus = “sausage”). How do you think sausage becomes contaminated, and what characteristics of C. botulinum make it attracted to sausage? 500 words with good English essay skills. not just copy-paste from another article.
It can take several hours of gameplay to learn the mechanics of some games, even longer...
It can take several hours of gameplay to learn the mechanics of some games, even longer for the more complex games. If subject matter learning can occur only after this initial game mechanic learning occurs, how can educators justify the amount of time a learner must spend within the game just to get to the point where learning begins? 2. Incorporate the use of an electronic health record (EHR) : Which informatics competencies would you focus on and why? How...
Linear programming can be used in making product mix decisions. Explain why it is sometimes undesirable...
Linear programming can be used in making product mix decisions. Explain why it is sometimes undesirable to concentrate on maximising sales of products with the highest unit contribution margin
Once you have determined the break-even point for your product, you can use it to examine...
Once you have determined the break-even point for your product, you can use it to examine the effects of increasing or decreasing the role of fixed costs in your operating structure. The extent to which a business uses fixed costs (compared with variable costs) in its operations is referred to as operating leverage. The greater the use of operating leverage (fixed costs, often associated with fixed assets), the larger the increase in profit as sales rise and the larger the...
Two players take turns taking sticks from a pile of 16 sticks. Each player can take...
Two players take turns taking sticks from a pile of 16 sticks. Each player can take at most 3 sticks and at least 1 stick at each turn. Whoever takes the final stick wins the game. Describe in words the optimal strategy for each player. Is there a first-mover advantage in this game? Is there a second-mover advantage?
Core Market Offerings and Defining the Product From the case study, take a position on whether...
Core Market Offerings and Defining the Product From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response, and do not duplicate your classmates’ responses. From the scenario, prioritize the attributes of...
Discuss what actions individual healthcare professionals can take in the next 3 years to advance the...
Discuss what actions individual healthcare professionals can take in the next 3 years to advance the benefits of tele-health for their profession. Use relevant examples from your practice experience.
1. Now, assume that at the end of 8 years you take out $65,000 from the...
1. Now, assume that at the end of 8 years you take out $65,000 from the account. What is the account balance at the end of 15 years? The amount in the beggining account is 916206.92 You have a sub-contracting job with a local manufacturing firm. You receive end-of-year payments of $30,000/year for next 15 years. You deposit all that money in a bank that pays interest at 9.5%. (a) What will be your balance at the end of 15...
You plan to take a break from work life after 16 years in the job. To...
You plan to take a break from work life after 16 years in the job. To provide for that break, you initiate a savings program of $1000 per year in an investment yielding 8%. What will the value of the fund be and the end of the 16th year (ordinary annuity)? What is the future value if the payment is deposited at the beginning of each year (annuity due)?
Explain the measures that a country can take to protect itself from the negative aspects of...
Explain the measures that a country can take to protect itself from the negative aspects of free trade.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT