Question

Question 15 0.5pts

Effective marketing should begin with:

a. an effort to persuade unwilling customers to buy the firm's products.

b. potential customer needs.

c. a decision about what the firm can produce efficiently.

d. evaluation of the environmental impact of production.

e. determining the marketing costs.

Question 16 0.5 pts

Exchange between producers and consumers is more difficult in an advanced

A separation in time, information and values

B discrepancies in quantity.

C spatial separation.

D discrepancies in assortment.

E All of the above.

Question 17 0.5 pts

Gross domestic product (GDP) is the:

A total market value of goods and services provided or produced in an economy in a year by both residents and nonresidents of that country.

B manufacturers' selling price of goods (but not services) produced in a year.

C total market value of goods (but not services) produced in an economy in a year.

D total market value of goods and services consumed in a year.

E None of the above.

Question 18 0.5 pts

In marketing research, a marketing model is a

A person who portrays the optimal characteristics of the target market.

B detailed breakdown of a company's sales records.

C plan that specifies what information will be obtained and how.

D statement of relationships among marketing variables.

E software that deposits incoming raw data into a data warehouse.

Question 19 0.5 pts

Keith earned $20,000 last year as a carpenter. He paid $6,000 for food, rent, medical expenses, and other "necessities." There was little construction work in February, so he took a trip to the Caribbean and spent $4,000. What was Keith's discretionary income last year?

A $4,000

B $20,000

C $10,000

D $12,000

E There is not enough information to determine Keith's discretionary income.

Question 20 0.5 pts

Marketers increasingly hire celebrities and even full-time bloggers to engage consumers in social media discussions about new products. A person who is able to influence followers to try products is:

A a channel captain.

B a consumer advocate.

C a marketing researcher.

D a figurehead.

E an opinion leader.

Question 21 0.5 pts

When a group of nations agree to the free trade of goods among themselves by abolishing tariffs and other trade restrictions, the nations have created _______________.

A a free-trade area.

B a rogue trade pact.

C trade barriers.

D all of the above.

E none of the above.

Question 22 0.5 pts

One of the major disadvantages of the focus group interview approach is that

A ideas generated by the group can't be tested later with other research.

B it is difficult to measure the results objectively.

C it is difficult to get in-depth information about the research topic.

D the sample size is usually too large to yield useful data.

E this type of quantitative data is difficult to analyze.

Question 23 0.5 pts

Organizational buyers:

A rely on many sources of information in addition to salespeople when making purchase decisions.

B may use vendor analysis to make certain that all relevant areas of a purchase decision have been considered.

C are likely to do little search for additional information if the purchase is a straight rebuy.

D tend to be more rational--and less emotional--in their buying decisions than final consumers.

E All of the above are true.

Answer 1

15. B(Potential customer needs)

16.A (separation in time, information and values)

17. E(None of the above)

18. D(statement of relationships among marketing variables.)

19. E(There is not enough information to determine Keith's discretionary income)

20. E(an opinion leader)

21. A( A free-trade area)

22. E(this type of quantitative data is difficult to analyze)

23. E(All of the above are true)